Most global organizations develop their marketing departments to maximize reach and frequency and then describe the value of our products and services. This is a failed model.
What if your marketing could create such a value for your consumers that it begins to pay for itself?
In this entertaining presentation, Content Marketing Institute founder Joe Pulizzi will detail how you can transform your marketing organization into a true profit center.
You'll learn how to:
- Create valuable subscribers that opt-in to your content
- Develop a content destination as an asset for the organization
- Monetize the content asset and generate direct and indirect revenues
- Take the steps necessary to start this change in your company